About Me
01
My Promise to You
The key to great results and sustainable growth is aligning your unique needs with proper research and actionable insights. I'm here to help you grow your company with a personalized marketing strategy so you can invest time and energy back into your business without the risk of spending money on failed advertising and social media campaigns. I promise to treat your business with the care, consideration, and nuance it deserves and to provide solutions that will guide you throughout your business journey.
02
My Personal Life
I'm based in Queens, New York but grew up in Tampa, Florida and Los Angeles, California. I'm a first-generation Chinese American who loves to travel, eat good food, and sip on boba tea. My free time is spent reading, playing music (piano, cello, and vocals), and exploring the city with my friends and partner.
03
My Professional Career
I graduated from the University of South Florida with a Bachelor of Science in Marketing and gained experience creating marketing plans for Amazon Prime Student and the Florida Fish and Wildlife Conservation Commission. I worked with Seventh Generation, a natural brand under the Fortune 500 company Unilever, and received an offer to join the Unilever Future Leaders Program after presenting my innovative product recommendation. I then worked for Knorr, a globally recognized food brand, as an Associate Brand Manager and was promoted to Associate Shopper Marketing Manager the following year, where I managed shopper marketing programs for customers including Whole Foods and Hy-Vee.
Why MSG?
For years, monosodium glutamate, commonly known as MSG, has received a bad reputation. It's widely accepted that "MSG" must never appear on a product's ingredient list, lest you risk turning off potential consumers. But what if I told you that there's no reputable correlation between MSG consumption and the list of negative symptoms that allegedly follows? Not only that, but Fortune 500 companies with massive research budgets have known this for years. So what gives?
​
After a series of anti-MSG reviews were published in the 1960s, the umami enhancer quickly (and wrongfully) became associated with raging headaches, grogginess, and various bodily pains. Unfortunately, the damage to MSG's reputation did not have siloed consequences. Hypersensitivity to MSG became known as "Chinese Restaurant Syndrome," and many Americans boycotted their local Chinese restaurants out of this fear. Many people still avoid Asian products that don't clearly state they don't use MSG. You may know people who believe this, or you may have believed this yourself.
​
This leads to my personal vendetta against anti-MSG claims. I worked for one of those Fortune 500 companies that included "No Added MSG" claims on their products despite knowing the discriminatory history behind MSG. This company continued to perpetuate misinformation despite knowing the truth about MSG and having the power to change the dialogue around it. And it just didn't sit right with me.
​
My intention with marketing is to do the right thing, even if it goes against the grain. I hope to use the power of marketing for good and to support businesses that don't have the same resources and power as massive conglomerates. I believe effective marketing that delivers results does not have to come at the expense of key values and vulnerable communities. On the contrary, to have effective marketing strategies, we must be in tune with the communities we serve, whether through a delicious cup of tea or a service well done. MSG (My Strategy Guide) is a reminder to myself and others that marketing has the power to do big things, both good and harmful, and it's our responsibility to ensure that we always do the former—to uplift those around us, not tear them down.